成为生意的“明星祝福”不能丢掉常识和底线
时间:2023-11-23 11:00:19阅读:40475次来源:星辰影院 丰收
近日,一条多位明星给缅北四大家族白所成之子白应苍录视频祝寿的视频引发网络热议。网传视频疑似拍摄于一场生日宴会,舞台中央的大屏幕上播放着一段视频,视频中有不少演员、网红的身影。据媒体报道,类似的祝福视频早已在网络热销,价格从普通版的几十元、上百元,到明星版的上千元、数万元不等,而且有不少店家的月销量可达1000+。
缅北四大家族因涉及电信诈骗受到关注,其家族部分成员已被中国警方抓获。几乎与此同时,有关明星为缅北电诈头目录制生日祝福的视频,也广受瞩目。涉事演员杜某某、曹某某等已发布视频就该事件道歉。此外,香港明星曾某某公开解释称,自己是应内地朋友的要求,祝贺朋友的朋友。明星在不清楚当事人情况的前提下,为其录制祝福视频,或许是出于人情压力,又或许是出于利益考量,而后者则更需要警惕。
据媒体报道,明星祝福已成为一种公开的生意。近年来,在不少中小企业、微商的宣传视频中,经常会出现明星祝福内容,例如年会、开业、招商会等场合,甚至在不少新人结婚、生日宴会场合也会出现知名艺人的祝福视频。毫无疑问,明星祝福对于相关祝福对象起到了宣传、光环加持等作用。如果明星对祝福对象知根知底,祝福对象平时规规矩矩,明星对其进行祝福,并获得一定的报酬,未尝不可。
但令人遗憾的是,部分明星祝错了对象,在没有真正搞清楚某些祝福对象真实身份、所作所为的情况下,通过熟人或中间商盲目发出祝福,对某些祝福对象如缅北电诈头目起到美化、粉饰等作用,对公众造成了误导。
从某种程度上来说,明星为他人公开献上祝福,相当于明星在为祝福对象代言。因为明星与祝福对象之间其实就是一种交易,前者通过祝福来换取金钱,而后者以付钱来换取面子或者社会影响力。因此,明星在祝福之前应该对祝福对象有所了解,而不是只收钱盲目送上祝福。在明星祝福这个商业链条上,固然需要监管部门进行规范,但关键在于明星个人把关。
所以,每个明星都要从明星为缅北电诈头目录制祝福视频事件汲取深刻教训,在为他人送去祝福之前,应该遵循基本的常识和底线,即先深入了解祝福对象,对背景复杂或涉嫌违法违规的企业或个人,应该拒绝祝福。这既是保护自己的羽毛,也是爱护自己的粉丝,同时也能避免被某些不法分子利用明星祝福大做文章。
有关部门要对明星祝福进行规范,引导明星审慎送出祝福,谨慎为他人宣传,不得充当违法失德之人的肉喇叭。如果某些受害者是受明星祝福误导,可通过司法渠道向明星追责。另外,有明星经纪人反映,自家艺人被AI生成视频售卖,如果情况属实则属于侵权行为,明星可依法维权。
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